Trust waivers every time a campaigner breaks a promise. Trust falls apart when our package doesn’t arrive on time. Trust is lost when the toast is burnt (resulting in more one-star reviews).
One wrong step could mean that you’ve lost everything that took years to build.
Think about that for a minute.
Change makers understand this, that the only currency that matters in the connection economy is trust.
The most effective way you can build trust is by keeping your promise.
When you keep your first promise it indicates that you will keep further promises.
Building up more trust in the process.
It’s a privilege to be in such a position.
Handle with care.