When we are proud of something, people have an innate desire to share this experience with others. Quite often though, we tend to hesitate because we are afraid of being judged.
Sharing your work–whether it is good or bad is not for you to decide–is the best way we can take advantage of these tools today.
The obstacles of sharing at a global scale is now gone. You can start a blog. You can post a video on YouTube for the whole world to see.
Sharing is what brings us closer together. Sharing is what builds more trust and attention. Now that the costs of production is virtually free, we can keep sharing our work again and again, getting better with each interaction.
Yes, your work will be judged. You will be criticized, torn apart. It’s okay. It’s not for them. Once we can see that the work we do is not for everyone but for someone, a whole new world opens up to us.
[Click send. Hit publish. Ship it. The change we seek to make doesn’t happen until after we share it with others. There is no art, no generosity, no project without some sort of interaction with the market.]