Easy, difficult, (nearly) impossible

If it is easy then it means anyone can do it.

If it is difficult it might mean few are willing to finish.

Impossible, however, is something big and audacious with no chance of success. This is a trap, a form of hiding because there’s no intent of ever shipping.

But nearly impossible means that you have never done this before and while failure is certainly an outcome so is success.

It is fighting through these false limits and misconception that make the journey feel impossible.

What we are really trying to say is unlikely. Unlikely we will finish but let’s give it a shot and see what happens.

We are in the business of enabling the nearly impossible.