Understand that there are those who are not ready to hear your message, that won’t appreciate your work or the emotional labor you bring to the table.
It is not for them.
It is not for everyone.
It is for someone.
No need to dull down your work for the masses. If it’s not for them, it’s not for them.
Work even harder to find your true believers and shun the trolls.
Wanting someone to change is not the same as working with someone wanting to change.
(Another thought about angry customers, critics, trolls: It is perfectly acceptable to take responsibility for creating something that people don’t like. Just as they can take responsibility for not liking them. It’s a choice. Always has been.)