When you break down this post, it is really a series of words constructed in a way to make sentences, separated with periods, commas, spaces, etc. Examine it even further, you have characters, symbols and lines of code on a screen.

Of course, we don’t just choose any symbols or words—we choose the right ones to tell a story that touches the recipient.

The words you say (or don’t) matter because of the meaning we interject into them. But how you choose to interpret them is up to you.