Trying to explain a joke is a great way to bore a crowd.
Either they get the joke or they don’t.
No use in trying to manufacture a laugh.
Your message (or movement, or interview, or presentation) will not resonate with everyone. It just needs to resonate with someone.
Learning how to tell a joke though, is a great way to improve your marketing.
But, even more importantly, is knowing when it is time to kill your darlings.
Write enough bad jokes, eventually, some good ones will surface.