The attention span of an adult is 8 seconds long. Which, by the way, is 1 second less than a goldfish.
The culture on social media demands to know, “What have you done for me lately?” We fall into the trap that the way to grab people’s attention is by being the loudest.
The thing is the microphones we have don’t go to 11. There are better ways to delay someone. It’s simple really, we whisper.
You make something so remarkable that people can’t help but tell someone else about it. Build your tribe. Drip by drip by drip. One by one. Patiently building something bigger than ourselves while the word spreads. We build trust.
But too often, we are sucked into the Twitter-sphere, to seek validation for the work we do. Because we are afraid. We are afraid we are not good enough. The question is: What is the platform dance for? Is it helping you get closer to where it is you want to go? Is it helping you get through the dip?
It’s clear that there is never going to be enough reassurance for you to do your art.
No one ever made anything worth making without receiving criticism because no product, no good and no service is for everyone.
So if you are going to say something or do something or make something—it might as well be work worth criticizing.