Tony Hsieh, CEO of Zappos, sold a shoe store for a billion dollars. A shoe store! How? Because it wasn’t a shoe store. It was something worth crossing the street for.
So if you want to produce art, do something remarkable. Something that will change us. Because finding the fastest and cheapest good, product, or service is only one click away.
But the ones we’ll notice, the one’s will miss when they are gone, the one’s worth crossing the street for, are standing up and standing out.