12 steps to success

It’s about failure. The person who fails the most will win. In order to keep failing you need to be good enough to keep playing.

This might work. This might not work. If it can’t fail, then it can’t be remarkable.

Failure is an event, not a person.

It’s a marathon not a sprint. So where are you going to put the tired?

There isn’t any set of instructions or a map. Use the fear of failure as a compass.

There are lots of things and choices in our world we are making that are fake. Ignore these distractions.

When the voice in our head says you’re not good enough and who do you think you are, just say the word thinking. And then let it go.

Unless you’re running from a saber tooth tiger, don’t let the fear of failure stop you from doing work that matters.

There is no product, good, or service for everyone. If it’s for everyone, then it’s for no one.

Did they get the joke? Maybe you have the wrong audience.

We shouldn’t spend so much time getting all of our ducks in a row. The question is, what are you going to do with that duck? The one duck you have.

If it’s not working, make better art.