Zero to one

The most difficult jump for anyone to make is going from zero to one.

  • Getting customers to buy something. (To go from completely free to a penny.)
  • Going from no subscribers to one subscriber for your blog or YouTube channel or email list.
  • Getting married for the first time, having your first kid, buying your first house.
  • Finishing your first marathon.
  • The hardest fraudulent account for Wells Fargo to create was the first one. The second account became easier to justify.
  • The first kiss.
  • From never have performed surgery to doing your first one.
  • Scoring one point in the NBA.

It’s hard for anyone to do anything for the first time.

Paradoxically, enrollment is easier now more than ever.