If you are trying to make everyone happy

If you are trying to make everyone happy, you are making no one happy.

(This is true for both work and home.)

All too often we worry about shaving the edges. Polishing to appeal to the masses. Average products for average people.

But the edges are no longer for the geeks and the freaks (the early adopters and laggards). People are moving to the edges to find something interesting. Products, goods, and services that are remarkable. 

Your niche is not everyone. Because then you have no one.