Did they get the joke?

Finding an audience is one the hardest things to do when overcoming the Resistance.

You are going to spend a lot of time telling the joke. You are probably not going to get the reaction you were hoping for at first. This can mean:

  1. The joke (product, service) is bad and the audience (customers) you are trying to serve won’t get it.
  2. The joke is good and that particular audience doesn’t get it. You just need a new audience to tell it to.

If it is a bad joke then log it in the idea folder and move onto the next project. One word of caution: don’t throw away the joke too soon. You may have just delivered it wrong. Your audience just might not get it yet. No one used Twitter or Instagram when it first started, doesn’t mean the creators were telling a bad joke.