Don’t treat the internet like an arcade game

By 1982, four years after Space Invaders launched, it had grossed over two billion dollars. Equivalent to seven and half billion dollars today.

Here’s the thing, arcade games are designed to repeatedly feed quarters into the machine until your stack runs out. (Think of the urgency the countdown creates when you’re out of credits.)

Once you’re out of pocket change, it’s game over.

This is completely different from how the internet operates.

The thing that makes the internet so great and to have the means of production right at your fingertips is…

If you mess up, you can try again.

The cost? Almost nothing.

The work you do doesn’t need to be perfect before you ship it anymore.

Ship it and then continue to make it better.

Your first shot isn’t your only shot. There’s no cost for another turn.

What do you need more of to succeed?


This is a photo of/by Yves Klein called Leaping into the Void.

Leaping not because he knew for sure he could fly, but rather, he believed he could.

We live in a culture that is quick to categorize the improbable as impossible by stacking one false limit on top of another. Creating an illusion that you have gone as high as you can go.

Sometimes we need a hammer. But often, the thing we lack the most is the courage to plunge into the unknown.

How high will you dare to fly?

What would you do if you had nothing left to lose?

After WWII ended, the Japanese were struggling to pick up the pieces. Tokyo was wrecked. And for Masura Ibuka, things kept going from bad to worst.

Hanging by a thread, Ibuka wanted a project that could put his little company, Tokyo Telecommunications Engineering Corporation, on the map. He turned his sights to the new transistor radio released by Bell Labs.


As you can see, the original transistors used a vacuum tube and was so bulky they were viewed as a piece of furniture.

Ibuka looked at this and wondered what a transistor radio would look like if it could fit in your pocket?

(Sound familiar?)

After several years of trial and error, Ibuka and his team did the impossible and created the world’s first portable, pocket-sized transistor radio. The TR-55 became an instant hit and it completely changed the culture of how people listened to music.

Ibuka would later on rename his company to what we know today as Sony.

As a result, many Japanese companies followed Sony’s example in exporting electronics. One year after the TR-55 was launched, the total number of electronics exported from Japan increased 2.5 times.

Japan economy would go on and make a miraculous turnaround, becoming the lead player in global electronic exports.

For most of us, conditions will never be optimal. There will never be enough time or money or resources.

It will always feel too early to begin. The fact is, in order to reach the end of your journey, you must start at the beginning.

The beginning is where you will find yourself with nothing to lose.

Don’t waste the opportunity.

Two hurdles great ideas need to overcome

It took James Dyson five years, 5,100 prototypes before he got his first Dyson Vacuum just right.

Despite having a superior product, it was laughed at by all of his competitors for not having a bag. In fact, no one in the UK would even manufacture it. Not because his product wasn’t good, because we couldn’t see.

We couldn’t imagine a world of bagless vacuums. It wasn’t what we were used to.

The world is full of people with great ideas. Great ideas are not in short supply anymore. What’s hard is:

Having the guts to finish


Getting past the fear people have of change.

Forward progress depends on overcoming these two hurdles.