Recently, I’ve made the switch from Apple to Android. And I cannot tell you how frustrating a process it has been to detach from Apple products. I’m 10 days in and still not finished. Grant it, there is 10 years of cleanup/digital debt I am paying the price for. But it makes me think about what kind of company one really embodies when you try to leave. While it’s difficult to leave any system that locks us in, we also remember and it’s the reason why we don’t go back. It’s a reminder to any corporation out there to simply let go of your customers.