“Why can’t they just…”

It’s tempting to believe something is wrong with individual actors who don’t handle their business. But competence isn’t usually the problem. It’s only one part of the equation. It’s time. Energy. Choices. Resources. Security. Safety. And so on. All that weighs heavily in our decision-making. When someone isn’t doing the thing you would do, a better way to think is, what is that person in short supply of? And perhaps, we create an opportunity to contribute with this lens.