When the internet was slow, you had to know what you were searching for. You didn’t browse because it wasn’t a productive use of your time; you browsed because it was novel. But in between pages, you could make a cup of coffee as the page loaded from the top down.
So, the internet needed to speed up to make browsing a thing. The internet created a whole new market for leisure and time spent by upgrading from dial-up. To optimize eyeballs on the screen, internet companies designed the app colors and font to make it more appealing, pushed the stories of sex or drama or the world ending to the top to keep you glued, and the cud de gra of infinite scrolling.
When everything is instant, we are insatiable. And I don’t think we realize at the speed of instant gratification how much it changes our psyches. When the world is shifted, and everyone gets what they want in a couple of clicks, what then?
The world is going to reward those who are more patient. Those who take a long road. Not the one looking for a shortcut to make a few bucks but to the ones who can wait for a page to load. And obviously, I am not talking about dial-up.
Josh Allred's Blog 