Echo chambers

After a few clicks, Facebook can remarkably cherry pick specific content that aligns with your worldview. All in a hope to keep you on the hook.

The problem is that it eventually creates an echo chamber. You begin to believe that your feed is a fair representation of what others believe.

The thing is, we all live in some sort of echo chamber.

We rely so heavily on our internal narrative—the story we tell ourselves and how we see the world—because we can’t possibly process it all. All the data, all the facts, all the places, people and things going at the same time.

It’s only natural to create shortcuts.

But after a while those shortcuts backfire. We think that others believe what we believe. We think others will do what we would do. And so, like Facebook, we cherry pick.

[What we choose to see is a reflection of our internal dialogue.]