Filtering ideas that might not work

Our brains are wired to quickly make judgement calls to separate good ideas from bad ideas. I don’t need to test whether jumping off a 200 foot cliff is a good for my health.

That filter has kept us alive for a long time.

Yet, we let this filter get in the way, all the time. We lump ideas that might not work with bad ones. Because we confuse what is an actual risk and what is an emotional risk.

Most good ideas take time in order to work.

We can’t assume something is a bad idea if we don’t know how it will play out.