It’s not their story but ours

If we want things to get better, we are going to have to learn to do things differently.

By different, I mean trying something that has never been done before.

Big, audacious goals that change the course of human history because we owe it to our mothers and grandparents. Because we owe it to our sons and daughters. Because we want to live in a culture that we can all be proud of. Because we are dealing with new problems and old ones that have never been solved before.

There are 3 billion people living on less than $3 a day. There are a billion people who lack access to clean water. 40 million living with HIV/AIDS. Another billion who are illiterate. For every $1 in aid a developing country receives, over $25 is spent on debt repayment.

However, it’s easy to forget that people need our help when we seduce ourselves into doing the same things we did yesterday. Sustainability doesn’t have to mean sacrificing long-term progress for short-term gains. Business doesn’t have to be done this way.

By continuing to exploit opportunities instead of exploring new possibilities, we’re further pushing the consequences of our actions to tomorrow. Except, tomorrow is here today.

So, now what? Are we going to kick this can down the road again?

The way things are, isn’t the way things have to be.