The world is becoming more and more informal.
Communication, for instance, has progressively become more informal. Since Alexander Bell created the Telephone a hundred fifty years ago, we’ve seen communication go from face to face verbal conversation to letters on a screen.
But there’s still a place for formalities in an informal world.
The ones that are going to produce remarkable products, goods, and services in the future will be the ones who figure out how to make formal experiences for there customers. We live in a culture where it’s constantly get pushed on us to be average. People don’t want that. They are wanting more substance.
[That’s why marriage is so highly valued. It’s a formal, unique experience that isn’t replicated anywhere else in the culture.]